> For the complete documentation index, see [llms.txt](https://being-and-time.gitbook.io/boom-clap-melody-field-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://being-and-time.gitbook.io/boom-clap-melody-field-guide/glossary.md).

# Glossary

### Campaign

A funded opportunity submitted by a campaign owner for contextual circulation. A campaign includes its destination, subject information, creative, budget, rates, targeting, and lifecycle status.

### **Spotlight**

A single-owner visibility placement for high-priority community notices, public-interest campaigns, or sponsored features. A Spotlight works more like a community whiteboard or public screen than a Spin: one featured item receives focused placement for a defined window, with simpler delivery and compensation metrics than Melody.

Sponsored Spotlights may include publisher revenue share. Public-interest or supported-access Spotlights may be handled separately and are not always revenue-share placements.

### Spin

A publisher-owned, context-aware collection of compatible campaign opportunities. A Spin changes over time as context, campaigns, and delivery signals change.

### Noli

A CanNoli link and intermission object. Publishers can assign a Spin to a Melody Noli and use that Noli directly or through an approved CDN kit.

### Intermission

A brief discovery window between a visitor's click and destination. Intermissions are designed to be lightweight and skippable.

### CPI

Cost per valid impression or intermission. Only activity that passes validation is counted for billing and publisher earnings.

### CPC

Cost per valid campaign click.

### CPE

Cost per valid engagement session. This is commonly associated with meaningful interaction with supported embedded media such as YouTube or SoundCloud.

## Native support

A campaign presentation that can use a supported platform's media or metadata instead of relying only on uploaded campaign-cover artwork. Current campaign detection includes supported YouTube, SoundCloud, and Instagram links.

### Campaign image

The subject or reference image used to help Melody understand and match the campaign. It is distinct from the campaign cover.

### Campaign cover

The placement artwork shown when a native presentation is not available or appropriate.

### Origin

A publisher or delivery environment associated with campaign activity. Campaign reporting groups these under **Featured in Spins**.

### Branded Publishers Only

A campaign preference that limits circulation to publisher-hosted Spins rendered directly on approved websites.


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